Services

Marketing and Sales Engineering

If your business is underperforming, revenue growth is below target, the competition is growing or new channels and territories need to be brought into play, it is time to review your marketing and sales operations.

Pyrima has specialists in marketing and sales re-engineering who can quickly and incisively make a real difference to performance.  Our focus is on those organisations where customer service is critical to the success of an organisation and includes the software, telecommunications, outsourcing, retail, media, leisure and FMCG sectors.  

We will undertake a comprehensive review of the entire marketing and sales operation covering:

• Marketing including market planning, sector analysis, vertical positioning, channel strategy, geographic reach, key messages, competitive positioning, product and service pricing and discounting, campaign planning, forecasting

• Sales including marketing coordination, prospecting, opportunity qualification, bid management, prospect management, deal closure and contracting, sales management reporting, sales pipeline management, prospect and customer management.

We will recommend and help implement remedial actions to bring the marketing and sales operation to class leading standards.

Alternatively, we will take a line management role and lead marketing and sales efforts with existing clients, resellers and new prospects.  In this latter role our service can include: market entry strategy including territory, channel and reseller planning; sales leadership including relationship management; implementing ‘land and expand’ strategies in existing accounts.  We will quickly organise revenue hunts across a business and deliver rapid results.

Programme Management

We also help our clients to design and deliver challenging and complex business and technical programmes.  Our programme management work ranges from 'hard' technology projects, through to 'transformation' projects involving significant IT and change management.  Engineering change, especially that which requires behavioural change, is fraught with difficulty.  Our consultants have an extensive track record in successfully leading large change programmes.  As well as leading programmes through their life-cycle, we carry out project assurance assignments to check whether critical programmes will meet delivery deadlines and budget.   

How we do it

No two companies are alike and no two business problems are the same.  For this reason, our approach and solutions are built individually for each client but each is underpinned with the professional framework provided by sales methodologies such as Miller Heiman and Holden.  Only a firm like ours, with highly experienced practitioners, can deliver the truly bespoke programmes that your requirements deserve.